Alan Herman is an NFL Players Association (NFLPA) Certified Contract Advisor and one of the founding figures of SPORTSTARS, Inc., where he serves as a senior sports agent and key executive within the football representation division. Certified since 1986, he has spent decades representing NFL players and is widely regarded as a veteran presence in the sports agency industry, with a long history of negotiating professional football contracts and guiding athletes through every stage of their careers. He founded SPORTSTARS in New York after beginning his career representing professional football players in the early 1980s, building the agency into one of the most established independent football representation firms in the United States. Over the years, he has worked closely with a wide range of NFL talent, helping structure contracts, manage free agency decisions, and advise players on financial and career planning. His leadership has been central to the agency’s reputation for identifying and developing talent across all levels of college football, including players who were not widely recruited but went on to successful NFL careers. Within SPORTSTARS, Herman operates alongside a team of experienced agents and legal professionals, contributing to a full-service representation model that includes contract negotiation, endorsement opportunities, marketing support, and post-career planning. The agency is known for its broad scouting reach and its ability to compete for both top-tier draft prospects and undervalued talent, a philosophy that has shaped its long-standing presence in NFL player representation.