Brett Senior

Brett Senior is an NFLPA-certified contract advisor, attorney, and the Chairman and CEO of Tier 1 Sports Management, LLC. With a career spanning more than four decades, Senior has represented professional athletes, coaches, and executives across football, baseball, and other sports. He is also certified by the NFL Players Association, Canadian Football League Players Association, and Major League Baseball Players Association, and has represented more than 700 professional athletes and coaches since entering the industry in the 1970s. In addition to his sports agency work, Senior is an experienced attorney specializing in contract negotiations, tax planning, estate planning, and business management services for high-net-worth individuals and professional athletes. Over the course of his career, he has negotiated more than a thousand contracts and has authored articles and educational materials on contract law, taxation, and estate planning. His extensive legal and financial expertise has made him a respected figure in athlete representation and sports business management. Under Senior’s leadership, Tier 1 Sports Management has developed a reputation as a full-service sports agency, providing services that include contract negotiations, NFL Draft preparation, marketing and branding, financial planning referrals, and legal support. Known for his long-standing relationships throughout professional sports and his client-focused approach, Senior has helped guide the careers of hundreds of athletes while building one of the more established boutique agencies in the football representation industry.