Brian Mclaughlin

Brian McLaughlin is an NFLPA-certified Contract Advisor and sports agent with VaynerSports, a full-service athlete representation and marketing agency based in New York, New York. Certified by the NFL Players Association since 2012, McLaughlin is a co-founder of VaynerSports and has played a key role in building its football representation division, which represents NFL players across rookie contracts, free agency, and veteran extensions. Before co-founding VaynerSports, McLaughlin worked in football operations and player personnel roles, including experience with scouting and team evaluation. His background in talent evaluation and football operations helped shape his approach to athlete representation, particularly in identifying player value and structuring contracts aligned with team needs and salary cap strategy. At VaynerSports, McLaughlin is part of the leadership group that helped transition the agency from a startup into a multi-sport representation company. The firm provides NFL players with services including contract negotiation, endorsement procurement, marketing strategy, brand development, and long-term career planning. VaynerSports has expanded into multiple sports verticals, but its NFL division remains a core focus.