Carmen Wallace

Carmen Wallace is an NFLPA-certified sports agent and founding member of Athletes First, where he serves as a senior executive and contract advisor within the agency’s football representation division. Certified since 2013, he has built a long-standing career representing NFL players, coaches, and football personnel through contract negotiation, roster management advisory, and broader career development services. Within Athletes First, Wallace plays a leadership role in one of the most prominent football agencies in the United States, contributing to the representation of NFL athletes across all stages of their careers, from draft preparation to veteran contract extensions. His work includes negotiating player contracts, advising on team opportunities, and helping structure long-term career pathways for clients in the league. The agency itself is known for its extensive NFL client base and full-service approach to athlete representation, including marketing, financial advisory coordination, and media strategy support. Wallace has been part of Athletes First since its early development, contributing to its growth into a major presence in NFL representation. His experience spans more than a decade in athlete management, during which he has worked with professional football players and coaching clients, supporting both contractual and off-field aspects of their careers. His role also involves advising athletes on branding, media positioning, and long-term professional planning beyond active competition.