Cliff LaBoy, widely known as C.J. LaBoy, is an NFL Players Association (NFLPA) Certified Contract Advisor and Executive Vice President of Football at Wasserman. A veteran sports agent with more than two decades of experience, he has established himself as one of the most respected figures in football representation, negotiating major NFL contracts and guiding athletes through every stage of their professional careers. His work encompasses contract negotiations, NFL Draft preparation, free agency, endorsement opportunities, and long-term career strategy, with an emphasis on building lasting relationships with his clients. LaBoy began his career in athlete representation at Octagon, where he partnered with veteran agent Doug Hendrickson. The pair later joined Relativity Sports, which became Independent Sports & Entertainment (ISE), and helped build one of the industry's premier football divisions following the passing of legendary agent Eugene Parker. In 2018, LaBoy and Hendrickson transitioned to Wasserman, bringing an accomplished roster of NFL players and significantly expanding the agency's football practice. At Wasserman, LaBoy serves as one of the leaders of the football division, overseeing player representation while leveraging the firm's extensive marketing, branding, public relations, and business development resources. Throughout his career, LaBoy has represented many of the NFL's top players, including Maxx Crosby, Cameron Jordan, Marshawn Lynch, Marcus Peters, Jason Pierre-Paul, Michael Crabtree, Kenny Stills, and numerous other Pro Bowl and All-Pro athletes. He has negotiated several landmark contracts and has earned a reputation for identifying emerging talent, advocating aggressively during negotiations, and helping athletes maximize both their playing careers and their off-field opportunities. At Wasserman, LaBoy is part of a full-service agency that supports clients beyond contract negotiations through marketing, media strategy, sponsorships, branding, philanthropic initiatives, and post-playing career planning. His representation philosophy centers on personalized service, trust, and long-term career development, helping professional football players build successful careers while creating opportunities that extend well beyond their time on the field.