Diana Day

Diana Day is a sports agent and executive at Icona Agency, where she specializes in athlete representation, career management, and business development for professional basketball players. With experience working across domestic and international basketball markets, Day helps athletes navigate contract negotiations, endorsement opportunities, and long-term career planning. Her role includes advising clients on brand development, marketing partnerships, and strategic decisions that support both their athletic and financial success. At Icona Agency, she works closely with players, teams, and industry stakeholders to create opportunities that extend beyond the court, helping athletes build sustainable careers and personal brands. Known for her client-focused approach and commitment to individualized representation, Day emphasizes strong relationships and personalized guidance tailored to each athlete’s goals. Her expertise in player advocacy and career strategy has established her as a respected professional within the basketball representation industry.