With over a decade of experience in athlete representation and sports business, Farren Benjamin launched FarrWest Management in July 2024 — a full-service NFL agency rooted in a deep passion for supporting athletes both on and off the field. As a former USC track and field athlete who has worked across some of the industry's leading sports, media, and technology organizations, Farren brings firsthand understanding of the athlete experience combined with elite-level business and marketing expertise. Farren is committed to helping clients navigate their careers with confidence, strategic guidance, and long-term success.