George Alan Holley II is an NFLPA-certified contract advisor, attorney, and founder of Cover-0, a football-focused athlete representation firm built around a philosophy of close, individualized player advocacy. NFLPA records list him as an active certified agent affiliated with Cover-0, while the agency describes its approach as “man-to-man representation,” emphasizing loyalty, trust, accountability, and direct client engagement. In addition to his work as a sports agent, Holley is a licensed attorney. His legal background provides a foundation for advising athletes on contract matters, career planning, and business decisions. Public attorney records indicate that he earned a B.A. from Adams State University and a J.D. from the University of Denver Sturm College of Law, and has practiced law in Colorado since 2011. Through Cover-0, Holley focuses on personalized representation for football players, helping clients navigate contract negotiations, professional opportunities, and long-term career development. The agency’s branding draws inspiration from the aggressive “Cover 0” defensive scheme in football, reflecting a commitment to hands-on, direct representation and advocacy. Cover-0 also emphasizes mentorship, character development, and relationship-based client service. The firm's public mission highlights values such as hard work, commitment, equality, and trust, positioning itself as a boutique alternative to larger sports agencies.