As a respected business attorney and National Basketball Players Association (NBPA), International Basketball Federation (FIBA) and National Collegiate Athletic Association (NCAA) certified agent, Jaafar Choufani brings to Life Sports Agency (LSA) 12 years of experience and a focused expertise in the areas of athlete recruitment, player development, and contract negotiations. Choufani serves as LSA’s Senior Vice President of Player Representation. The breadth of his skills coupled with his dedication and meticulous management approach have earned him notability throughout the NBA and professional basketball leagues worldwide. As a seasoned agent, Choufani proactively remains at the center of his clients’ NBA preparation and transition both on and off the court, offering strategic insight and guidance as it relates to physical training, team placement and contract negotiations, brand marketing and licensing, and estate planning. Most recently, Choufani negotiated a $137 million max contract for 2019 NBA Most Improved Player and NBA Champion Pascal Siakam with the Toronto Raptors. Concurrent with his work in sports representation, Choufani also practices business law at one of the country’s premier intellectual property law firms. From foreign government contract negotiations, to corporate acquisitions, to trademark and copyright protection, his legal expertise runs the gamut. Choufani’s success across such diverse areas of law is continuous and is proven through his thoughtful and celebrated negotiation of several multi-million dollar business transactions, setting a respected precedent for his counterparts in the legal community. Over the course of Choufani’s career, he has successfully negotiated global brand licensing agreements for world-renowned professional athletes, entertainers, on-air talent, and Fortune 500 companies alike. Choufani’s network continues to grow as he frequently keynotes top sports and entertainment law industry seminars and discussion panels around the world. When he isn’t representing clients, Choufani also serves as an executive officer to his family’s prominent hospitality ventures in and around the Walt Disney World Resort in Orlando, Florida, overseeing the operations and development of several restaurant concepts within their portfolio. Choufani has been a self-proclaimed foodie since childhood and a long-time dining partner of gastronomic legends at world renowned establishments. Choufani received his Juris Doctorate from Suffolk University Law School, has a BBA with honors in International Finance and Sports Management from the University of Miami, and is fluent in French.