James Peterson

James Peterson Jr. is an NFLPA-certified contract advisor and the Managing Partner of Peterson Sports Management, an Atlanta-based sports representation firm that provides services to professional and aspiring athletes. With more than 25 years of experience in business management, contract negotiations, and strategic marketing, Peterson has built a career centered on helping athletes maximize both their playing opportunities and long-term professional success. He holds a bachelor's degree from North Carolina A&T State University and an MBA from Columbia University, and is certified by both the NFL Players Association and the National Basketball Players Association. Through Peterson Sports Management, Peterson offers comprehensive athlete representation that includes contract negotiations, draft preparation, branding, marketing, financial guidance, and post-career planning. His agency works with athletes across football and basketball, providing personalized support throughout every stage of their professional careers. Peterson emphasizes a relationship-driven approach to representation, positioning himself as a mentor, advisor, and advocate for the athletes and families he serves. Peterson has been certified as an NFLPA contract advisor since 2013 and operates from the firm's headquarters in Atlanta, Georgia. His background in business leadership and athlete representation has enabled him to work with clients in the NFL, NBA, NBA G League, and international basketball leagues. Through Peterson Sports Management, he continues to focus on individualized client service, career development, and helping athletes build lasting success both on and off the field.