Justin Faires is an NFL Players Association (NFLPA) Certified Contract Advisor and football agent with LIFT Sports Management, where he represents professional football players in contract negotiations, career management, and long-term athlete development. Certified by the NFLPA since 2014, Faires has built his career around providing personalized representation while helping athletes maximize opportunities both on and off the field. Based in Indiana, he brings more than a decade of experience in NFL player representation and continues to play an active role in the agency's expanding football division. Before joining LIFT Sports Management, Faires founded Faires Sports Management, a boutique athlete representation firm focused on individualized client service and career guidance. His entrepreneurial background allowed him to develop a hands-on approach to athlete advocacy, emphasizing direct communication, strategic planning, and long-term relationships with the players he represents. This experience has shaped his philosophy of delivering customized representation tailored to each client's professional goals. At LIFT Sports Management, Faires is part of a full-service agency that provides comprehensive support across contract negotiations, brand development, marketing, business ventures, and post-playing career planning. The agency has grown rapidly since its founding, expanding its presence in professional football while representing athletes across multiple sports. Working alongside an experienced team of agents and executives, Faires helps clients benefit from a collaborative model that combines personalized attention with the extensive resources of a national sports management firm.