Michael Brown

Michael Brown is a sports marketing and entertainment executive serving as Executive Vice President of Sports at United Entertainment Group (UEG), a global entertainment, sports, and lifestyle marketing agency built in partnership with United Talent Agency and Edelman. In his role at UEG, he works across sports business development, brand partnerships, and athlete-focused marketing initiatives, helping connect professional athletes, leagues, and brands through sponsorships, endorsements, and cultural marketing campaigns. Within UEG, Brown is part of the senior leadership overseeing sports strategy and client services, focusing on creating integrated marketing platforms that link athletes with commercial opportunities across media, brand sponsorship, and experiential activations. His work sits at the intersection of sports, entertainment, and advertising, where he helps design and execute partnerships that elevate athlete brands and corporate visibility in the sports ecosystem. United Entertainment Group itself is a global agency specializing in entertainment, sports, and lifestyle marketing, offering services such as rights partnerships, influencer marketing, creative campaigns, and brand experiences across multiple international markets. Brown’s role within the organization positions him as part of the leadership team responsible for sports-related growth and client engagement within this broader global structure. Across his career in sports marketing, Brown has built experience in athlete representation-adjacent services, sponsorship consulting, and brand strategy execution, contributing to campaigns that bridge the gap between professional sports and commercial branding. His work reflects a focus on maximizing athlete and brand value through strategic partnerships and long-term marketing relationships within the evolving sports business landscape.