Rasheeda Liberty, also known as “Lady Lib,” is an NFL Players Association (NFLPA) Certified Contract Advisor and founder of Lady Lib Sports and Entertainment, a boutique athlete representation and sports management agency. Certified as an NFL agent in 2021, she represents professional football players through contract negotiations, NFL Draft preparation, free agency support, and long-term career development. Her approach to representation is rooted in combining corporate-level negotiation experience with athlete-focused advocacy, emphasizing long-term value creation for clients on and off the field. Before entering the sports agency industry, Liberty built a career in high-level corporate and marketing environments, working in Fortune 100 companies where she developed expertise in negotiation, brand strategy, and business development. This background shaped her transition into sports representation, where she applies corporate negotiation principles and strategic brand-building experience to professional athlete management. At Lady Lib Sports and Entertainment, she leads an agency that provides full-service athlete representation, including contract negotiation, marketing and endorsement strategy, NIL guidance, draft preparation, and post-career planning. The firm operates with a boutique structure designed to ensure personalized attention for each client, with a strong emphasis on developing athletes both professionally and personally throughout their careers.