Samuel Goldfeder is a leading NBA player agent and executive at Excel Sports Management, where he serves as a Managing Director within the agency’s basketball division. Recognized for his expertise in player representation and contract negotiations, Goldfeder has built a strong reputation advising NBA athletes on career development, endorsement opportunities, and long-term business strategy. Since joining Excel Sports Management, he has helped establish the agency as one of the premier basketball representation firms in professional sports. His client roster has included notable NBA players such as Jrue Holiday, Jaren Jackson Jr., Walker Kessler, and Dereck Lively II. In addition to negotiating player contracts, Goldfeder works closely with athletes on brand partnerships, financial opportunities, and post-playing career planning. His strategic approach, industry knowledge, and commitment to client success have made him a trusted advisor within the basketball community.