Samuel Permut is the Vice President and Head of Basketball at Roc Nation Sports, where he oversees the agency’s basketball operations and player representation strategy. A respected NBA agent and executive, Permut has extensive experience in contract negotiations, athlete management, endorsement partnerships, and long-term career planning for professional basketball players. Prior to joining Roc Nation Sports, he built a strong reputation within the sports representation industry through his work advising NBA talent and managing complex player transactions. At Roc Nation Sports, Permut works closely with athletes to maximize both their on-court earnings and off-court business opportunities, helping clients develop their personal brands and long-term financial success. His leadership role includes overseeing agent recruitment, client development, and strategic growth initiatives within the basketball division. Known for his relationship-driven approach and industry expertise, Permut has become a trusted advisor to NBA players seeking comprehensive representation and career guidance.