Shaun Naidoo

Shaun Naidoo is an NFLPA Certified Contract Advisor and attorney who serves as the Founder and Chief Executive Officer of 300 Sports LLC, a Dallas-based sports management and athlete representation firm. He is certified by the NFL Players Association and is authorized to negotiate contracts on behalf of professional football players. He leads 300 Sports, an agency that represents professional and collegiate athletes with a focus on a holistic model of athlete development, combining contract representation, legal services, and long-term career planning. The agency emphasizes integrity, transparency, and comprehensive support for athletes both on and off the field. Naidoo is also a licensed attorney with formal training in law and accounting, and he brings this legal and financial background into his sports representation practice. His academic credentials include a Bachelor’s degree in Accounting and a Juris Doctor (J.D.), supporting his dual expertise in law and athlete contract negotiation. Beyond athlete representation, Naidoo has held executive-level leadership roles in financial and corporate organizations, including serving as a senior executive within Vunani Corporate Finance, reflecting a broader background in corporate advisory and business leadership.