Shetellia Riley Irving is the Founder and CEO of A11Even Sports and one of the most prominent executives in basketball representation. An NBPA-certified player agent, she is best known for representing elite NBA talent and providing comprehensive career management services that extend beyond contract negotiations. Riley specializes in athlete representation, endorsement strategy, brand development, business ventures, and long-term wealth creation for professional basketball players. Through A11Even Sports, she has built a client-focused agency dedicated to delivering personalized representation and advocacy at every stage of an athlete’s career. Her work includes negotiating player contracts, securing marketing partnerships, advising on investments, and helping clients develop successful post-playing career plans. Widely respected for her leadership, business acumen, and commitment to athlete empowerment, Riley has become one of the most influential women in sports management and a trusted advisor to many of basketball’s top professionals.