Simo Niiranen is a respected hockey executive and player agent serving as Senior Vice President, Hockey at THE·TEAM, a global sports management and athlete representation firm. Originally from Finland, Niiranen has built an extensive international network throughout the hockey world and is widely recognized for his expertise in player development, contract negotiations, and career management. Over the course of his career, he has worked with NHL players, elite European professionals, and top prospects, helping them navigate the transition between international leagues and North American hockey. Known for his strategic approach and strong relationships across the industry, Niiranen provides personalized guidance tailored to each athlete’s goals. At THE·TEAM, he focuses on long-term career planning, player advocacy, and professional development, supporting clients both on and off the ice while helping them maximize their opportunities throughout their hockey careers.