Tanner Simkins is an NFLPA-certified contract advisor, sports business executive, and the Founder and President of Complete SET Agency, a Miami-based sports, entertainment, and talent representation firm. In addition to his NFLPA certification, he is also certified as an NBA and NIL agent. Simkins holds degrees from the University of Miami and Columbia University, where he earned a master's degree in sports management, and has built a reputation as an entrepreneur, author, and sports industry consultant. Before founding Complete SET Agency, Simkins gained experience in sports business, marketing, branding, and media through roles with organizations such as the Miami Heat, Horrow Sports Ventures, and projects involving major sports and entertainment brands. Through Complete SET Agency, he has worked with professional athletes, entertainers, brands, and NCAA athletes, providing services that include contract negotiations, NIL representation, brand partnerships, marketing strategy, and career management. The agency reports having facilitated tens of millions of dollars in business transactions and athlete-related deals. As the leader of Complete SET Agency, Simkins has focused on combining traditional athlete representation with business consulting, digital marketing, and brand development. He has represented professional football prospects and NCAA athletes while helping clients secure endorsement and NIL opportunities. His work has been featured in sports business publications and industry events, reflecting his growing presence in the fields of athlete representation and sports entrepreneurship.