Valyncia Johnson

Valyncia M. Johnson is an NFL Players Association (NFLPA) Certified Contract Advisor and the founder and chief executive of IMAGES Management, LLC, a boutique talent representation and public relations agency based in Birmingham, Alabama. Certified as an NFL agent in 2023, she represents professional football players while also leading an agency that specializes in athlete management, brand strategy, public relations, business development, and strategic partnerships. As one of the few Black women certified to represent NFL players, she has built her career around helping athletes maximize opportunities both on and off the field. Johnson is a graduate of the University of Alabama and launched IMAGES Management after several years of experience in communications, marketing, and sports business. She founded the agency with the vision of creating a full-service representation firm that combines athlete advocacy with brand development, community engagement, and long-term business strategy. Since its inception, IMAGES Management has expanded its client roster to include professional athletes, entertainers, public figures, and organizations while maintaining a strong focus on personalized representation. Under Johnson's leadership, IMAGES Management has developed a reputation for integrating contract representation with public relations, experiential marketing, and strategic storytelling. The agency works with clients to strengthen their personal brands, secure business opportunities, cultivate community impact, and build lasting professional legacies. Its services extend beyond traditional sports representation to include media strategy, endorsement development, crisis communications, and business consulting, providing athletes with comprehensive support throughout their careers.