Wallace Prather

Wallace Prather is the founder and CEO of LIFT Sports Management and is widely recognized as one of the most influential basketball agents in professional sports. With more than two decades of experience in athlete representation, Prather has built a reputation for identifying elite talent, negotiating major NBA contracts, and guiding athletes through every stage of their careers. His client roster has included prominent NBA players such as Dwight Howard, Josh Smith, Lou Williams, and Marcus Smart. As the leader of LIFT Sports Management, Prather oversees player representation, contract negotiations, endorsement opportunities, and long-term business planning, helping athletes maximize both their earning potential and personal brands. Known for his strong relationships throughout the basketball industry and his commitment to client advocacy, he has established LIFT Sports Management as a respected agency serving NBA and professional basketball talent worldwide.