Whitney Holtzman is an NFLPA-certified contract advisor, sports marketing executive, and founder and CEO of Social Victories, a Tampa-based sports marketing and athlete representation firm. She has been certified by the National Football League Players Association (NFLPA) since 2021 and combines athlete representation with brand development, marketing strategy, and business advisory services for professional athletes. Holtzman is widely recognized for her extensive background in sports media, marketing, and digital strategy. Throughout her career, she has worked with some of the most prominent organizations in sports, including ESPN, Turner Sports, Major League Baseball, VaynerMedia, the Miami Dolphins, and the Ross Initiative in Sports for Equality (RISE). She also served as Chief Marketing Officer for former NFL Pro Bowl wide receiver Brandon Marshall, overseeing marketing initiatives, endorsement opportunities, and nonprofit branding efforts. In founding Social Victories, Holtzman created a firm focused on helping athletes build meaningful brands beyond the playing field. Her representation philosophy emphasizes using sports as a platform for long-term purpose, entrepreneurship, community impact, and post-career success. The company provides services including athlete marketing, endorsement strategy, social media management, brand development, public relations, and career planning. A graduate of the University of Florida with a degree in Journalism and a concentration in Sports Management, Holtzman has been recognized as one of the university's "40 Gators Under 40" honorees. She is also the author of the Amazon bestselling book You Are the First You, which shares lessons on leadership, entrepreneurship, and personal development.