Zachary Hiller is an NFL Players Association (NFLPA) Certified Contract Advisor and sports agent with LAA Sports (Loyalty Above All Sports & Entertainment), where he serves as a founding partner and lead executive in the agency’s football representation division. He plays a central role in negotiating NFL player contracts, managing client acquisition, and guiding athletes through draft preparation, free agency, and long-term career planning within a boutique, full-service representation model. Hiller co-founded LAA Sports as a modern athlete representation firm built to compete with larger agencies by emphasizing personalized service, relationship-driven recruiting, and aggressive contract negotiation strategy. Under his leadership, the agency has expanded its presence across the NFL, representing established players and emerging prospects while also working across NIL and marketing representation for collegiate athletes transitioning into professional football. Before establishing LAA Sports, Hiller developed his career in sports representation with a focus on contract negotiation and athlete advocacy, quickly building a reputation for securing significant NFL deals and identifying undervalued talent. His early success in the industry helped position him as a rising agent in professional football representation, eventually leading to the creation of his own agency platform.