Joe Shuchat is the founder and CEO of Mindful Sports Group, a Toronto-based sports management and technology company representing a growing roster of world-class golfers and developing innovative tools that are transforming the future of the game. Under Joe’s leadership, Mindful Sports Group manages top international players including Victor Perez, Jesper Svensson, Tim Widing, and Pontus Nyholm, securing global partnerships with brands such as Rolex, Ping, Deckorators, and Puma. The agency’s player-first approach combines strategic brand management, performance analytics, and a deep understanding of the global golf landscape. Beyond player management, Joe has spearheaded MSG’s technology division, developing cutting-edge solutions like GreenCam, a ball-tracking system for professional tours, and a comprehensive player portal integrating performance data, travel logistics, and financial management. These innovations reflect his vision to merge technology, data, and human performance to elevate athletes and the organizations that support them. A former competitive golfer turned entrepreneur, Joe founded Mindful Sports Group with the belief that success in sports begins with awareness — both on and off the course. His leadership continues to bridge the worlds of sport, technology, and business with authenticity, creativity, and impact.