Matt Keator

Matt Keator is an NHLPA-certified player agent and the founder of Win Hockey Agency, a hockey representation firm focused on guiding professional athletes through contract negotiations, career strategy, and long-term development. Based in Boston, Keator has more than four decades of experience in hockey representation and player advisory, working with a significant portfolio of NHL talent and helping clients navigate the complexities of professional hockey. Keator’s client roster has included high-profile NHL players such as Adam Fox, Chris Kreider, Brandon Montour, and Alex Killorn, with total active contract values approaching hundreds of millions of dollars. He works closely with players and their families to balance competitive performance, financial security, and career growth, emphasizing clear communication, strategic planning, and personalized service. His deep industry insight and longstanding relationships across hockey circles support sustainable success on and off the ice.