Peter Schaffer

Peter Schaffer is an NFLPA-certified agent, attorney and founder of Authentic Athletix, a full-service athlete management firm based in Colorado. Certified by the NFLPA since 1989, Schaffer has spent more than three decades representing professional football players through draft preparation, contract negotiation, endorsements, public relations, legal services, financial planning and post-career counseling. A graduate of Franklin College and Brooklyn Law School, he brings a lawyer’s training and a veteran negotiator’s perspective to athlete representation. Schaffer has represented a wide range of notable NFL talent, with public profiles and industry coverage linking him to Hall of Fame and high-profile players such as Barry Sanders, Jerome Bettis, Joe Thomas, Willie Roaf, Steve Atwater, Eddie George, Joe Mixon, Allen Lazard, Randy Gregory, C.J. Anderson, Joshua Cribbs, Hakeem Nicks and Trevor Pryce. His practice has also extended beyond football into other sports, reflecting a broad athlete-management background. Known for a direct, relationship-driven approach, Schaffer has built his reputation around long-term client advocacy, contract strategy and guiding athletes through both the business and personal transitions of a professional sports career. His work with Authentic Athletix reflects a focus on preparation, authenticity and full-service support from the draft process through retirement and beyond.