Peter Wallen

Peter Wallen is an NHLPA-certified player agent and Chief Executive Officer of Alterno Management, a global full-service hockey agency with offices in Stockholm, Washington D.C., and Toronto. Wallen has led Alterno since the mid-1990s, combining his experience as a former professional player with deep business and coaching insight to support athletes in contract negotiations and career development. Originally from Sweden, Wallen played professionally — including a championship-winning season with Djurgårdens IF in 1989 — before transitioning into athlete representation. He obtained his NHLPA license in 2009 and became known as one of the few Swedish-based agents working across both European and North American hockey markets. His career includes guiding notable NHL players through entry-level deals, extensions, and key transitions, while fostering relationships that bridge international talent with NHL opportunities. Under Wallen’s leadership, Alterno Management has advised players across contracts totaling hundreds of millions in value, helping athletes navigate the complexities of professional careers both on and off the ice. His unique blend of playing experience, coaching knowledge, and business acumen positions him as a trusted and strategic advocate for his clients.